Alone against the giants

Martine Donnette

18,90 €
Because of mass distribution, in sixty years, France has lost 300,000 “points of sale”, when it could have gained 800,000! At 47, Martine Donnette lost her business and found herself in debt. In her caravan, the only home she has left, she will lead a fierce fight against those responsible: the big commercial brands. For thirty years, it has crisscrossed France and brought together thousands of traders driven out by the unfair policies of supermarkets. She fights to prevent illegal construction and development of large retailers, for laws in favor of small operators. She tells us about her refusal to bend to the power of the big brands and her struggle to ensure that local commerce regains its place in society.
The author

Martine Donnette is president of the En Tout Franchise association.

288 pages | ISBN: 9782315006489